About the Book
It's an interesting phenomenon — Men and women who border on genius in their given fields of expertise turn into bumbling idiots when it comes to marketing, branding, and crafting a truly engaging story about their business or practice. As a result they shy away from marketing and typically oursource it to a local advertising or PR agency. And that's a shame, because marketing at its core is simple, commonsensical, and emanates right from the gut.

Phil Fragasso's new book, Marketing for Rainmakers, demystifies marketing with a series of easy-to-understand and immediately actionable ideas to strengthen brands, enhance client relationships, and boost the bottom line. Best of all, the information in this book book applies equally to Fortune 500 companies, mom-and-pop businesses, and independent service professionals like attorneys, accountants, real estate agents, and financial advisors.

Presentations and Workshops
Phil is available to speak at your company or organization. You can find his email and phone number here. Phil currently offers the following presentations and workshops:

"Marketing for Rainmakers" - a fast-paced, 60-minute presentation focusing on the unique opportunities afforded rainmakers in any industry to capture the attention of prospects and strengthen relationships with existing clients.

"Sell Soft, Market Hard" - this engaging 60-minute presentation is geared towards sales people in any industry and is designed to help them understand and leverage the crucial differences between selling and marketing - and thereby make themselves more effective at both.

"I-Branding: Increasing Your Brandwidth" - this 2-hour interactive workshop is ideal for groups of 20 to 30, and is focused on helping participants create a personal brand and stand out from the competition.